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Fashion Accessories
Brand

€30,641
Clearance Sale
Revenue
11 Days
Campaign
Duration
85.86%
Peak Open
Rate
Results · At a Glance

What the engine returned.

11 days
Fashion Accessories Brand · Engine Output
Headline metric
€30,641
Revenue from a single clearance campaign sequence
€30K €20K €10K €0 €30.6K D1 D2 D3 D5 D7 D9 D11 ↑ Compounding
02 · Sends
16
Strategic email sends over 11 days
03 · List Size
~70K
Subscriber list leveraged
04 · Best Send
€4,103
Highest single-send revenue
Built and tuned by Great Emails
Campaign playbook ready to repeat

Key takeaways

  • €30,641 — Total clearance revenue from one campaign sequence
  • 85.86% — Peak open rate on engaged segment
  • 16 sends — Structured daily cadence with AM/PM timing
  • €4,103 — Highest single-send revenue (Day 1 launch)
Proof

The numbers, straight from Klaviyo.

Klaviyo campaign overview showing 16 clearance sale sends

Campaign overview: All 16 clearance sale sends from March 5–15, with open rates consistently above 80% on engaged segments and revenue attributed to each send.

Klaviyo business performance summary showing revenue spike during clearance

Revenue spike: Business performance summary showing the revenue spike during the 11-day clearance window, with email-attributed revenue highlighted.

Klaviyo campaign analytics for best-performing clearance send

Top performer: Individual campaign analytics for the top-performing clearance send — 85.11% open rate, 0.75% click rate, €4,103 in attributed revenue from a single email.

01
About the
Brand

About the brand.

This fashion accessories brand does €300K+ per month on Shopify, selling worldwide. They'd built a strong product line and a loyal customer base through paid acquisition and organic search — the kind of brand that moves volume consistently but hadn't fully unlocked their owned channels.

With a subscriber list of approximately 70,000, the brand had a significant email asset sitting underutilized. They were running Klaviyo and had basic flows in place, but campaigns were inconsistent — and when it came to seasonal or clearance events, they had no structured playbook for maximizing revenue from their existing audience.

We'd been working with the brand for nearly two years at this point, managing their full Klaviyo stack — flows, campaigns, segmentation, and deliverability. When they came to us with a batch of end-of-season inventory to move, we already had the infrastructure and list health to execute fast.

02
The
Challenge

The challenge.

The brand had a significant amount of end-of-season stock that needed to move — quickly. Running more paid ads to clear inventory would have eaten into already-thin margins. Discounting across the entire site would have diluted brand perception. They needed a channel that could drive fast, high-volume sales to an audience that already knew and trusted the brand.

The challenge wasn't just "send a sale email." It was designing a multi-day campaign sequence that maintained urgency without fatiguing a 70K subscriber list — and doing it in a way that would keep open rates high through the entire run, not just day one. Previous clearance attempts had been single sends with no follow-up strategy, leaving revenue on the table every time.

End-of-season stock sitting unsold — paid ads too expensive to justify for clearance margins
No structured clearance campaign playbook — previous sale emails were one-off sends with no sequence
Risk of list fatigue from high-frequency sends — needed to maintain 80%+ open rates across 11 days
03
Our
Approach

Our approach.

Phase 1 — Sequence design & segmentation. We designed a 16-email clearance campaign sequence spread across 11 days, built around three principles: segmentation discipline, urgency escalation, and send-timing optimization. The "Master Segment" — engaged subscribers with recent open or click activity — received the full daily sequence. We also planned a controlled test send to the unengaged segment to capture recoverable revenue without damaging deliverability.

Phase 2 — Cadence & timing. We sent daily, alternating between morning sends (6:00–8:00 AM GMT+1) and evening sends (7:00 PM GMT+1). On key days — launch day and final announcement — we doubled up with both an AM and PM send. This rhythm kept the campaign visible across time zones without stacking sends too close together.

Phase 3 — Urgency escalation & the unengaged test. Subject lines escalated urgency throughout: from "Clearance is live" to "Last 48 hours" to "Final announcement." On Day 4, we ran a separate send to the unengaged segment (20+ days inactive) — that one send alone pulled in €1,106 at a 9.10% open rate. A controlled risk that paid off without touching our sender reputation on the main segment.

04
The
Results

The results.

In 11 days, the clearance campaign sequence generated €30,641 in attributed revenue. Sixteen sends. One focused strategy. Zero ad spend. The brand moved through its end-of-season inventory and recovered margin that would have been lost to paid acquisition or site-wide discounting.

Open rates held above 83% for every engaged-segment send — peaking at 85.86% on March 8. The best single send generated €4,103. Even the unengaged segment test pulled in over €1,100. Every email in the sequence generated revenue, with not a single send falling below €1,000. The campaign playbook is now repeatable — ready to deploy in under 48 hours whenever the brand needs to move seasonal inventory.

€30,641
Total clearance revenue
85.86%
Peak open rate
16
Strategic sends
€0
Ad spend required

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