Before: February 2026 — $0.00 attributed revenue. No campaigns, no flows. Completely flat.
After: July 2026 — $28,660.46 attributed revenue (26.61% of $107K total). Campaigns: $15,075 (52.6%) · Flows: $13,585 (47.4%).
Campaign performance: 8 campaigns in July with open rates between 50% and 77%. Consistent revenue from every send.
This US-based ecommerce brand sells carry belts and concealed carry accessories — a niche product line with a fiercely loyal customer base of American gun owners who carry daily. Their products solve a real problem: comfortable, reliable carry that doesn't sacrifice style.
When we started working together, they were doing around $50,000 per month in total revenue — almost entirely from paid ads and organic traffic. They had a Shopify store with solid traffic and decent conversion rates, but zero email infrastructure. Klaviyo wasn't even set up. No welcome flow, no abandoned cart recovery, no post-purchase sequences. Every customer who didn't buy on their first visit was gone.
They had no email list to speak of — no popups, no signup forms, no lead capture of any kind. Every dollar of revenue depended on cold traffic, and their customer acquisition costs were climbing quarter over quarter.
The core problem was simple but expensive: this brand had no retention system at all. Every sale required a new customer or a repeat visitor who happened to come back on their own. There was no way to re-engage past buyers, recover abandoned carts, or nurture leads who weren't ready to purchase yet.
Klaviyo wasn't installed. There were no signup forms capturing emails from the thousands of monthly visitors. The brand was essentially leaving money on the table with every session that didn't convert — and with a product that has a natural replenishment and cross-sell cycle, the missed opportunity was compounding every month.
Phase 1 — Foundation & list building. We started from zero. Set up Klaviyo, connected it to Shopify, configured SPF, DKIM, and DMARC for deliverability, and built high-converting popup forms to start capturing emails and phone numbers from day one. Within weeks, the list was growing organically from the brand's existing traffic — no extra ad spend required.
Phase 2 — The 7-flow system. We built the complete flow architecture: a multi-email welcome series with product education and social proof, a conditional abandoned cart sequence with dynamic product blocks, browse abandonment, post-purchase with cross-sells timed to the consumption cycle, winback for lapsed buyers, VIP segmentation, and a sunset flow to keep the list clean. Every flow was custom-written for the carry accessories buyer — not generic templates.
Phase 3 — Campaigns & optimization. Once the automated engine was running, we layered in a consistent campaign strategy — 2-3 sends per week with proper segmentation so engaged subscribers heard from the brand regularly without fatigue. We A/B tested subject lines, monitored deliverability, trimmed unengaged profiles monthly, and iterated on copy and design based on what the data showed. Communication happened through a dedicated Slack channel with turnaround measured in hours, not days.
Within five months, email and SMS went from generating $0 to producing $28,660 in a single month — 26.61% of the brand's total revenue. That's revenue that didn't exist before, with no incremental ad spend. The split was healthy: campaigns drove $15,075 (52.6%) and automated flows contributed $13,585 (47.4%), meaning nearly half the email revenue was generated on autopilot.
Campaign engagement was strong across the board. July's sends averaged open rates between 50% and 77% — well above industry benchmarks — because we segmented aggressively and only mailed engaged profiles. The list had grown to roughly 38,000 profiles with regular cleaning to maintain deliverability and keep engagement high. The system is still live and compounding.
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